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marketing-dentistry

Dental services are an important part of people's health and well-being, but they are also a market with a number of opportunities and challenges for providers and consumers.

This report analyzes the consumption habits of the Colombian population for dental services in the year 2023, based on statistical data, market research and current trends.

Knowing the current state of your industry will help you make strategic decisions in your dental practice. READ ABOUT: Marketing data for the dental industry

According to the Ministry of Health and Social Protection, in Colombia, there are close to 40 thousand registered dentists, of which the 70% works in the private sector and the 30% in the public sector. The country offers dental services ranging from basic care to the most advanced specialties, such as orthodontics, implantology, dental esthetics and maxillofacial surgery.

However, the demand for dental services is neither homogeneous nor equitable in the national territory. According to the National Oral Health Survey (ENSAB IV) conducted in 2014, 17% of the population has never been to the dentist, 44% do so only when they have a problem and 39% do so preventively or periodically. In addition, significant differences are observed according to the socioeconomic level, region, gender and age of the users.

The consumption habits of dental services are influenced by several factors, among which the following stand out:

  • The perception of oral health and the importance given to prevention and dental care.

  • The level of income and access to sources of financing, such as the social security system, private insurance or out-of-pocket spending.
  • The availability and quality of the supply of dental services, both public and private, in terms of infrastructure, technology, human talent and prices.
  • Consumers' preferences and expectations, which may vary according to their needs, tastes and personal or social motivations.

In this context, it is expected that by the year 2023 some changes will be presented and trends in dental services consumption habits in Colombia, such as:

  •  An increase in the demand for dental services by the elderly population, who require more complex and costly treatments to improve their quality of life and self-esteem.
  • Increased interest in cosmetic dental services, which seek to improve people's appearance and smile, especially among young people and women.
  • Increased awareness of prevention and dental care, driven by educational campaigns, government programs and the media.
  • Greater consumer demand for the quality, safety and satisfaction of the dental services received.
  • Increased competition among dental service providers, who will have to innovate and differentiate themselves in order to attract and retain their clients.

These trends represent opportunities and challenges for the actors in the dental sector in Colombia, who will have to adapt to the new needs and expectations of the market. To this end, it is necessary to have updated and reliable information on the consumption habits of dental services in the country, which will make it possible to design effective strategies to improve the supply and demand of these services.

This report is intended to be a useful tool for this purpose.

YOU MAY BE INTERESTED IN:  Consumption habits of dental services in Colombia.

Get trained in Marketing Management to scale your practice month by month. 

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Learn how to create a tactical differentiation plan that will help you to
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 In one month we will develop

a commercial marketing plan

 

We will establish clear objectives, we will achieve information

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You will be able to start developing a marketing and commercial plan that includes tactics, such as
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Get to know our thematic axes

Encounter Number 1:

Market analysis and
definition of the public
target

Encounter Number 3:

Creation of the plan
commercial

Meeting Number 2:

Definition of the value proposition and marketing strategies


Encounter Number 4:

Implementation and monitoring of the plan

ENCOUNTER NUMBER 1

Topic 1:  Introduction to marketing plan and business objectives

Introduction to the concept of a marketing and business plan. The main objectives of the plan and its importance for a company are covered.

Topic 3:

Competitor identification

Know the company's competitors and how to conduct a competitive analysis to understand their strengths and weaknesses.
weaknesses.
 
 

Topic 5:

Creation of the target audience profile:

We will create a detailed profile of your company's target audience. Aspects such as customer needs and desires, buying habits, geographic location, etc. can be discussed.

Topic 2:  Market situation analysis

How to conduct a market analysis to understand the environment in which the company operates.

 

Topic 4: Target audience analysis

Define a target audience for the company. Tools such as market segmentation or the creation of a buyer profile [Buyer Persona] can be used.

MEETING NUMBER 2

Topic 1:

Choice of marketing strategies

Various marketing strategies that can help the company achieve its objectives. Strategies such as product differentiation, pricing, advertising and sales promotion can be discussed.

Topic 3:

Definition of success indicators

How to measure the success of the marketing and business plan and help participants select the key performance indicators that will be used to evaluate the success of the plan.
 
 

Topic 2:

Creation of the action plan for
marketing

We will create a detailed marketing action plan that includes specific tactics to implement the selected marketing strategies.

 

 

Topic 4:

Preparation of the marketing budget

We will create a realistic and effective marketing budget for the company. Tools such as cost-benefit analysis can be discussed.

MEETING NUMBER 3

Topic 1:

Introduction to the business plan

Various marketing strategies that can help the company achieve its objectives. Strategies such as product differentiation, pricing, advertising and sales promotion can be discussed.

Topic 3:

Identification of opportunities for
market

How to measure the success of the marketing and business plan and help participants select the key performance indicators that will be used to evaluate the success of the plan.

Topic 5:

Definition of success indicators

How to measure the success of the marketing and business plan and help participants select the key performance indicators that will be used to evaluate the success of the plan.

Topic 2:

Analysis of the sales situation

We will create a detailed marketing action plan that includes specific tactics to implement the selected marketing strategies.
 
 

Topic 4:

Creation of the commercial action plan

We will create a realistic and effective marketing budget for the company. Tools such as cost-benefit analysis can be discussed.
  
 

Topic 6:

Preparation of the commercial budget

How to create a realistic and effective business budget for the company. Tools such as cost-benefit analysis can be discussed.

MEETING NUMBER 4

Topic 1:

Preparation for implementation

The importance of good preparation for plan implementation and strategies are presented to ensure that implementation is carried out effectively.

Topic 3:

Follow-up of the marketing plan and
commercial

We will explain the importance of a constant follow-up of the marketing and commercial plan.

Topic 2:

Implementation of the marketing plan and
commercial:

They will present strategies to implement the marketing and commercial plan effectively. Such as assignment of responsibilities, resource management and internal communication.

Implement digital tactics and how to use CRM to measure ROI and make real-time adjustments.
 
 

Topic 4:

Evaluation of the plan's success

We will evaluate the success of the marketing and commercial plan. We will discuss aspects such as performance indicators, customer feedback and the impact on the company's objectives. In addition, we will discuss the importance of learning from the results to improve future marketing and commercial plans.
  
 

Challenge yourself to to learn!

 

At Vinotinto Agencia, we have been creating successful digital strategies for dental offices and clinics across the country for more than 4 years. During this time, we have helped our clients increase their visibility, improve their online reputation and attract more patients through innovative and effective marketing campaigns.

And now, we are excited to announce our new training in medical marketing strategic direction. This program is designed to help healthcare professionals take their practices to the next level by implementing effective digital strategies and optimizing their resources.

Don't miss the opportunity to learn from our team of experts and take your practice to new horizons, join Vinotinto Agencia's medical marketing strategic management training and become a leader in your industry!

You can review the other services or we can design a proposal according to your needs, if you wish you can talk to a consultant and present your objectives.

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Find out why our Strategic Management Training for Healthcare Companies is the right choice for you., is the best investment for your practice as a dentist or physician.

Differentiation:

You will learn marketing strategies to stand out in a saturated market, identify your strengths and create a unique proposition that will make you stand out from the competition.

Personalized tactical plan: 

We will provide you with the necessary tools to create a marketing plan tailored to the specific needs of your practice, optimizing your resources and maximizing your results.

Patient attraction

We will teach you effective techniques to attract patients in an ethical and effective way, connecting with them on an emotional level and building trust in your brand and services.

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Learning by doing

At Vinotinto Agencia, we believe that the best way to learn is by doing. Therefore, we have developed a unique methodology that combines theory and practice in an effective and entertaining way. This methodology is called learning by doing, and it is the basis of our training in medical marketing strategic management.

PROGRAM

  • Welcome to the program
  • Introduction to the health and wellness industry.
  • Impact of digitalization on the industry.
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  • Developing new products or services.

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Cases of success

Digital Marketing for Healthcare Companies
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A service for
those of us who are just starting out.

This service is ideal for entrepreneurs that wish to accelerate their growth by starting their strategies from digital advertising in order to meet brand recognition and sales increase objectives.

Taking into account that the visual guidelines used are congruent with your brand.

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We meet with you and your team to talk about your project, your brand's history, your competition, your needs and short, medium and long term projections.

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We design proposals call for sketches to determine your tastes and the key elements for the illustration.

We make decisions as to the budget to be invested in the guideline.

At the end of the advertisement we give you a report of the statistics and the budget spent.

If you have videos or pictures of your service or product, we can edit them at an additional cost.

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Our customer service hours are Monday through Friday from 9:00 a.m. to 12:00 p.m. and from 3:00 p.m. to 6:00 p.m. and Saturdays from 9:00 a.m. to 12:00 m.

In Vinotinto Agencia we have a specialized team for each process of a digital marketing strategy, in your process you will be accompanied by an expert.

If you wish to add any additional features to the service we are providing you, additional costs will be added to your bill.

At the beginning of the project, you must take into account the time that will be allocated for each of the processes, so your company and Vinotinto agencia must meet the deadlines agreed for each of the points expressed in the project.

After giving you the final delivery we have two sections of corrections, if after the second section you wish to make more corrections you will have an additional cost.

Sometimes it is necessary that your company provides us with some materials to develop the project, for this the commitment of your company and Vinotinto Agency is essential to have positive results with teamwork.

It is important to have a Brand spokesperson, i.e., your company must assign a person to share the objectives established with our agency.

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