What is Resolution 3100 of 2019 and why?

is it important for dental clinics?

Resolution 3100 of 2019 is a regulation issued by the Ministry of Health and Social Protection that defines the procedures and conditions for the registration of health service providers and the habilitation of health services, and adopts the Manual for the Registration of Providers and Habilitation of Health Services.

This resolution replaces resolution 2003 of 2014, which had established the previous requirements for the registration and licensing of health services, and which needed an update due to the technological and regulatory advances that have been presented in the health sector in recent years.

Resolution 3100 of 2019 aims to guarantee the quality and safety of health care provided to the population, through compliance with minimum conditions, standards and criteria that must be met by public and private health care providers in order to offer and provide their services.

Among the new features brought by Resolution 3100 of 2019 are:

• The inclusion of the procedures and conditions for the registration and enabling of services in the telemedicine modality, which is regulated for the first time in the country through Resolution 2654 of 2019.
• Simplification and streamlining of the registration and qualification process, through the use of a technological platform that allows online registration, consultation and follow-up of the procedures.
• The updating and adjustment of the conditions, standards and criteria for each of the health services, taking into account the specific characteristics of each one, the best international practices and the technical recommendations of the different actors of the system.
• The incorporation of the differential, territorial and population approach in the definition and application of conditions, standards and criteria, recognizing the diversity and particularities of the different regions and population groups in the country.
• The articulation with the other components of the Obligatory Quality Assurance System (SOGC), such as auditing, accreditation and the quality information system, seeking to strengthen the continuous cycle of quality improvement in health.

What does resolution 3100 of 2019 imply for dental clinics?

Dental clinics are health service providers that must register with the Special Registry of Providers (REPS) and qualify their services in accordance with the provisions of Resolution 3100 of 2019.

This means that they must comply with some basic general conditions, which apply to all providers, such as having an adequate infrastructure, competent human talent, defined care processes, calibrated biomedical equipment, sufficient supplies, complete clinical records, among others.

In addition, they must comply with specific conditions for each of the services they offer, such as general dentistry, orthodontics, endodontics, periodontics, implantology, oral and maxillofacial surgery, oral and maxillofacial radiology, among others. These conditions include minimum standards regarding the human talent required, the necessary equipment and supplies, the mandatory assistance processes and the expected results.

Compliance with these conditions is verified by means of an initial self-assessment carried out by the lender at the time of the loan.

How to make a strategic marketing planning for dental clinics?

Marketing is a fundamental tool for the success of any business, and dental clinics are no exception. However, it is not enough to have a good range of services, a professional team and adequate facilities. It is also necessary to design and implement a marketing strategy to attract, retain and satisfy potential and current customers.

What is strategic marketing planning?

Strategic marketing planning is a process that consists of analyzing the current market situation, defining the objectives and goals to be achieved, identifying the target audience, establishing the actions and resources needed to achieve them, and measuring and evaluating the results obtained.

Why is it important to do strategic marketing planning for dental clinics?

Strategic marketing planning for dental clinics has several benefits, among which we can mention:

• It allows a better understanding of the market, competition and business opportunities.
• It helps to differentiate from the competition and create a unique and attractive value proposition.
• Facilitates communication and relationship with customers, generating trust and credibility.
• Increases visibility and brand recognition, which translates into more potential and current customers.
• Optimizes the use of available resources, maximizing the return on investment.

How to make a strategic marketing planning for dental clinics?

To make a strategic marketing planning for dental clinics, the following steps can be followed:

1. Internal and external analysis: this involves a diagnosis of the current situation of the clinic, both in terms of its internal strengths and weaknesses, as well as its external opportunities and threats. For this purpose, the tool known as SWOT matrix (strengths, weaknesses, opportunities, threats and opportunities) can be used.
2. Definition of objectives and goals: it is about establishing what you want to achieve with the marketing strategy, quantifying the expected results in terms of sales, customers, income, etc. Objectives should be SMART (specific, measurable, achievable, relevant and time-bound).
3. Segmentation and identification of the target audience: this involves dividing the market into homogeneous groups of clients according to their demographic, geographic, psychographic and behavioral characteristics. The most attractive and profitable segment(s) for the clinic must then be selected, and the profile of the ideal customer or buyer persona defined.
4. Design of the marketing mix strategy: this involves defining the actions and resources to be used to achieve the proposed objectives. To this end, the 4 Ps of the marketing mix must be taken into account: product (what services are offered and how they are differentiated), price (how much is charged for them and how they compare with the competition), location (where the clinic is located and how the services are distributed) and promotion (how the offer is communicated and how clients are attracted).
5. Implementation and control: this involves executing the planned actions, assigning responsibilities, deadlines and budgets. A monitoring and evaluation system must also be established to measure the impact of the strategy, using indicators such as the number of visits to the website, the number of appointments requested, the number of new or recurring clients, the level of satisfaction or loyalty, etc.

Conclusion

Strategic marketing planning for dental practices is a task that requires time, dedication and professionalism. However, the benefits it can bring are significant, as it can improve the clinic's competitive position, increase its profitability and ensure its long-term sustainability.