What is a competitive analysis? A competitive analysis is a research and evaluation process that allows companies to understand their competitors. This analysis includes identifying competitors, assessing their strategies, strengths and weaknesses, and identifying opportunities to [...]

What is resolution 3100 of 2019 and why is it important for dental clinics? Resolution 3100 of 2019 is a regulation issued by the Ministry of Health and Social Protection that defines the procedures and conditions for registration of health service providers and [...]

How to improve the digital marketing of your clinic in Colombia? Digital marketing is a fundamental tool to attract and retain customers in any sector, but especially in the health sector. The clinics that want to stand out in the Colombian market must have a digital marketing strategy that [...]

Dental services are an important part of people's health and well-being, but they are also a market with various opportunities and challenges for providers and consumers. This report analyzes the consumption habits of the Colombian population of dental services in the [...]

Dental services are an important part of people's health and well-being, but they are also a market with a great deal of competition and diversity of offers. How do Colombian consumers behave when faced with the demand for dental services? What factors influence their choice of dental services? [...]

The dental industry is a growing global market, with a wide variety of practitioners, specializations and technologies constantly evolving. The density of dentists varies widely by country, but the demand for dental services is expected to continue to increase in the future due to demographics and the [...]

There are several strategies you can follow to increase your sales on Valentine's Day: Offer special promotions and discounts: take advantage of the occasion to offer attractive prices on your products or services. Make a marketing campaign: use social networks, email and other forms of advertising to promote your products or services. [...]