Designed and produced by Vinotinto Agencia

InnovaSmile: A new project in Manizales, Colombia

Requirements:

  • Name design
  • Brand Manual Design
  • Web Design and Development
  • Corporate content production
  • Design of accelerated growth strategy
  • Strategy implementation
First we know your objectives and then we analyze the market and the current context.

EXCLUSIVE

DIFFERENT

ONLY

NEW

INNOVATION

you know:
How do you want to project yourself to others?

archetype-of-brand-vinotinto-agency
Resource 2

IN SHORT, THE NAMING IDEATION PROCESS IS AS FOLLOWS:

Naming Techniques

Word union

Brainstorming

Triangulation

Mind maps

Brand Tone

Innovative

Emotional

Disruptive

Key words

Aligners

Orthodontics

Technology

Invisible

among others

More than 40 names in the NAMING process

this were the favorites:

Orthotek

RIO

 

but the winning name was

INNOVASMILE 

 

A brand is a name
which is repeated many times.

STUDY OF NAMES

INNOVASMILE

The analysis of the different brand names was carried out through Google searches, web domains and social networks.

At the same time, the use of the name for different communications was analyzed, which corresponds to the adequacy section, which gives value to the brand from concepts to advertising and communication.

The mark is ready!
we continue with web design and development
Visit the website of