Digital Marketing for Healthcare Companies
Discover our Healthma Model
What is the model
HealthMa
A Digital Marketing Model for Healthcare Companies, to accelerate patient or customer acquisition.
In less than two minutes, you'll understand why leading healthcare companies are evolving with us.
We know the solutions you need from a single source
Marketing agency for your healthcare company
We strengthen your strategy
from its Essence
We build authentic brands
meaningful
We position your brand
agile and intelligent
01
Strategic Planning for companies in the health sector:
- Market research
- Brand perception research
- Target audience research (buyer persona)
02
Marketing training for healthcare companies:
- Training in resolution 3100 of 2019 and strategic planning for health centers.
- Strategic management training for healthcare companies
- Dental Trends Fair
03
Design of visual brand ecosystems for clinics, offices, laboratories, pharmaceutical companies:
- Brand identity design
- BTL Brand Activations
- Digital Brand Activations
- Structural areas under the standard
04
Conceptualization of content marketing campaigns, based on branding and strategic planning:
- Quarterly planning of advertising campaigns
- Production of audiovisual content
- Social media content management
- Content SEO
05
Evaluation and design of digital solutions.
- Web development or E-commerce
- Variety of API Integrations (CRM, ERP, CMS, Medical History and Accounting Software)
- CRM optimization and management
- Whatsapp Chatbot
- bitrix CRM and project platform
06
Management of digital advertising in social networks and google ads:
- Meta ads
- Google ads
- Tiktok Ads
- Linkedin Ads
We work under the flexible hourly retainer model, used by the most advanced agencies and consulting firms in the world.
A system that transforms time into strategy, results and measurable growth for healthcare companies.
Each hour represents a block of strategic work assigned to specialists in marketing, branding, technology or analytics.
You choose the monthly hours according to your objectives and we build the results, with follow-up, control and reporting.
Ideal for tactical projects or early stages of growth.
It allows the execution of specific actions in networks, content, automation or SEO, under a guided strategic plan.
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We will make a customized action plan and agree on the speed of the project according to your budget and the speed you wish to allocate.
We implement your digital marketing plan for your office, clinic, IPS or laboratory
Interact with your audience in a simple way, just as easily, Generate new contacts and establish lasting relationships with the functions offered by Digital Marketing for Healthcare Companies in Colombia.
A team specialized in Digital marketing for healthcare companies
Our mission is to help health care companies to grow with purpose, reputation and technology.
We strengthen the reputation of clinics, laboratories, insurance companies, medical centers, educational institutions and wellness companies, turning them into solid, human brands, recognized for their ethics and professional excellence.
We design intelligent strategies that integrate data analysis and artificial intelligence, to connect with the right people at the right time.
The result: more patients scheduled, more active insureds and more real business opportunities
We create integrated digital ecosystems -websites, CRM, automations and campaigns- that work as a unified system.
Your brand doesn't just look good: flows, responds and learns from the behavior of its users.
Every interaction, from an advertisement to a medical appointment, becomes an opportunity to build trust.
We apply technology and empathic communication to achieve simple, personalized and memorable experiences.
Decisions based on data and strategy reduce advertising waste and optimize investment.
HealthMa transforms marketing into a tool for measurable, profitable and sustainable growth for healthcare organizations.
We are accompanying the transition towards more technological, automated and ethical models, in which the artificial intelligence and data analysis combine with human sensitivity to drive innovation, efficiency and well-being.
EXECUTIVE
A person attentive to your
Requests
STRATEGY
Expert in creating the most appropriate strategy for your business
DESIGNER
It will create unique and disruptive audiovisual content.
TRAFFICKER
Will work magic with your advertising budget
Frequently Asked Questions
About our marketing agency specialized in healthcare
HealthMa does not work with fixed packages or generic services.
We apply a hourly advisory model, based on strategic planning, branding and technology.
Each action is designed from an understanding of the medical business and is measured by results, not by number of posts or clicks.
Each client chooses the number of hours per month according to their objectives.
During those hours, our multidisciplinary team (strategists, designers, traffickers, developers and analysts) executes prioritized tasks within a semi-annual plan.
Everything is recorded and reported with transparency, so that you can see what was done, how long it took and what impact it generated.
We accompany clinics, laboratories, insurance companies, pharmaceutical companies, educational institutions, labor welfare companies, medical software, funeral services and public health campaigns.
In general, any organization that needs to positioning, digitizing or scaling your brand within the healthcare ecosystem.
It depends on the starting point and the number of hours contracted, but the most common objectives are:
Increase in appointments or conversions.
Online reputation and authority growth.
Technology integration (CRM, automation, tracking).
Coherent and scalable brand strategy.
All measured through dashboards and monthly reports.
Yes.
The model is 100 % flexibleYou can increase or decrease hours according to your priorities.
Each month we review progress and adjust the plan to maintain efficiency, focus and profitability.
Includes actual execution time of our specialists: analysis, planning, design, automation, optimization or web development.
No commercial hours or sales meetings are charged, just productive and strategic time.
We sign confidentiality agreements and comply with ethical information management protocols.
We work under the principles of ethics, privacy and regulatory compliance (Data Protection Act and HIPAA when applicable).
Yes.
We use AI applied to analytics, campaign personalization and process automation, always under human supervision and ethical criteria.
Artificial intelligence amplifies efficiency, but never replaces human sensitivity in healthcare communication.
Because it is designed from a deep knowledge of the healthcare environment:
It respects ethical and regulatory standards.
Integrates marketing, branding and technology under data.
It prioritizes trust and reputation, pillars of any medical brand.
In summary, HealthMa not only helps to sell more, but to communicate better, serve better and grow sustainably.
Cases of success
Spanish
English