National reach: By participating in a virtual fair, companies have the opportunity to reach a national audience without having to invest large sums of money in advertising. This allows reaching a wider audience and increasing brand visibility.

Cost savings: By not having to invest in expenses such as travel, lodging, transportation and booth construction, the costs of participating in a virtual fair are significantly lower than those of a face-to-face fair.

Real-time interaction: Virtual trade shows allow for real-time interaction between exhibitors and visitors, which can facilitate lead generation and potential customer acquisition.

Increased visibility: Virtual trade shows tend to have greater online visibility, which can generate a greater presence in social networks and improve the company's online reputation.

Accessibility: Virtual trade shows offer greater accessibility to visitors, as they can access from anywhere with an Internet connection and at any time, which increases the likelihood that dentists will visit the company's booth.

Innovation: Virtual trade shows are often on the cutting edge of technology and offer innovative tools, such as live chat rooms, live broadcasts and multimedia presentations, that can enhance the visitor experience and capture their attention.