Content Healthma Model
Phase 1
Strategic planning of the Model
Identification of objectives:
We will define the specific results you want to achieve with your company:
EThese may include objectives such as:
- Increase brand awareness.
- Attract patients directly
- Promote specific services.
- Differentiate yourself from the competition.
- Expand your services and segments
- Educate patients about the importance of treatments.
- Encourage patient loyalty.
- We will ensure that your objectives are measurable, achievable, relevant and time-bound (SMART).
We establish tactical actions:
We will break down your strategies into concrete tactical actions. Define the activities you will carry out, the resources needed and the corresponding deadlines. For example, we will break down each strategy and make a work plan to meet the objectives:
- At the branding level
- Adaptation of the digital ecosystem
- Resources needed (Influencer, media, photography, number of graphic pieces needed)
- Social networks or channels
Identification of direct and indirect competitors:
We will identify other health centers that offer similar services to yours to observe the strategies they are using to differentiate themselves.
Target audience research (market segmentation):
Use the information collected to identify key segments in your customer base. You can group your patients into categories such as families, young professionals, seniors, students, athletes, foreigners, among others, according to common characteristics and needs.
External Brand perception research:
External brand perception research in the Healthma model focuses on understanding how external audiences perceive and experience a company's brand. It involves gathering information on the perceptions, attitudes and behaviors of customers, consumers and other external stakeholders with respect to the brand.
Identification of product differentials:
From Healthma's perspective, product differentiation identification focuses on highlighting the unique features and benefits that a health-related product offers compared to other similar products in the market. This service involves an in-depth analysis of the product's characteristics, its formulation, its impact on health and its value proposition for consumers.
Keyword research:
The keyword research service from Healthma's perspective focuses on identifying the most relevant and effective words and phrases that consumers use when searching for health and wellness related information online. These keywords are critical to optimize the visibility of a website, content or product in search engines and to develop more effective digital marketing strategies.
Phase 2:
We build meaningful brands that Make the Difference