Blog Healthma | Healthcare Marketing - Page 2 of 3 - Healthma

Learn about our articles based on the Healthma model, where we share Branding, Strategic Planning and Digital Ecosystem solutions, which will help you make business decisions for digital transformation, aimed at companies in the health sector, both as providers of health services, sale of medical equipment and supplies.

June 9, 2023

How to improve the digital marketing of your clinic in Colombia?

How to improve the digital marketing of your clinic in Colombia? Digital marketing is a fundamental tool to attract and retain customers in any sector, but especially in the health sector. The clinics that want to stand out in the Colombian market must have a digital marketing strategy that [...]
April 16, 2023

Trends in the consumption habits of dental services in Colombia

Dental services are an important part of people's health and well-being, but they are also a market with various opportunities and challenges for providers and consumers. This report analyzes the consumption habits of the Colombian population of dental services in the [...]
April 16, 2023

Consumption habits of dental services in Colombia 2023

Dental services are an important part of people's health and well-being, but they are also a market with a great deal of competition and diversity of offers. How do Colombian consumers behave when faced with the demand for dental services? What factors influence their choice of dental services? [...]
March 13, 2023

Data on the dental sector

The dental industry is a growing global market, with a wide variety of practitioners, specializations and technologies constantly evolving. The density of dentists varies widely by country, but the demand for dental services is expected to continue to increase in the future due to demographics and the [...]
February 3, 2023

20 promotion ideas to attract customers on valentine's day

There are several strategies you can follow to increase your sales on Valentine's Day: Offer special promotions and discounts: take advantage of the occasion to offer attractive prices on your products or services. Make a marketing campaign: use social networks, email and other forms of advertising to promote your products or services. [...]
January 31, 2023

Steps to attract patients to your practice.

 Use these strategies and stay up-to-date with the latest trends in medical marketing to attract and retain patients. Steps to attract patients to your practice: Offer promotions and discounts: Offer special promotions and discounts to attract new patients and retain existing patients. Here are some ideas [...]
May 3, 2021

Tools for root cause analysis of a problem

There are different tools to define the causes and effects generated by a particular situation Tools such as: 1) Pareto Diagram2) Ishikawa Diagram3) ‘5 Why’ Research Method4) Problem Tree This time we will define what the Problem Tree is so that you can apply it in your project, from [...]
May 3, 2021

Idealize your Entrepreneurship and Share

It's time to act, you have an idea in mind, what next? Talk about your project, as if you were at the psychologist, you can invite your friends or people with specific knowledge who are willing to listen to you and participate, if you prefer to be alone, search the internet for innovative solutions to your project. [...]