Learn about our articles based on the Healthma model, where we share Branding, Strategic Planning and Digital Ecosystem solutions, which will help you make business decisions for digital transformation, aimed at companies in the health sector, both as providers of health services, sale of medical equipment and supplies.

August 17, 2024

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Impact of branding on patient perception and brand trust.

In the world of healthcare, trust is a crucial element. Patients are looking not only for effective treatments, but also for an experience they can fully trust. In this context, branding plays a key role. What is the impact of branding on patient perception? [...]

May 3, 2024

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Brand differentiation in the healthcare sector in a competitive marketplace

In today's saturated and competitive marketplace, brand differentiation is essential to stand out and capture the attention of consumers. This is especially true in highly regulated and demanding industries, such as the healthcare sector. In this article, we will explore effective strategies for brand differentiation. [...]

May 3, 2024

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Pharmaceutical Branding Strategies

Pharmaceutical Branding Strategies: Building Trust and Credibility In a market as sensitive as pharmaceuticals, branding plays a crucial role in building trust and credibility with both healthcare professionals and patients. Effective branding strategies not only distinguish [...]

May 2, 2024

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Tips for enhancing personal reputation and credibility in the medical field

In the medical field, reputation and credibility are critical issues for both healthcare professionals and medical institutions. A strong reputation and credibility can make a difference in the trust patients place in their physicians and in the decisions they make about their care. [...]

May 2, 2024

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Definition of the brand voice and tone of communication in the healthcare industry

In the healthcare industry, effective communication is essential for building strong relationships with patients and conveying brand values. Brand voice and tone of communication are key aspects of this communication, and their proper definition can make a difference in [...]

May 2, 2024

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Brand Identity for Clinics and Hospitals: Specific Strategies for the Healthcare Sector

Specific branding strategies for healthcare companies In an increasingly competitive healthcare market, healthcare companies need to stand out and build a strong brand identity to attract patients and establish themselves as leaders in their field. Branding in the healthcare sector [...]

May 2, 2024

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Brand Identity Development for Clinics and Hospitals:

In the competitive world of healthcare, brand identity is critical to stand out from the crowd and build trust with patients. Clinics and hospitals must strive to create a strong image that conveys professionalism, trust and empathy. In this article, we'll explore the development of a [...]

December 15, 2023

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Marketing for the healthcare sector

Competitive Analysis: A Complete Guide for Healthcare Companies

What is a competitive analysis? A competitive analysis is a research and evaluation process that allows companies to understand their competitors. This analysis includes identifying competitors, assessing their strategies, strengths and weaknesses, and identifying opportunities to [...]

July 26, 2023

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Marketing for the healthcare sector

What is Resolution 3100 of 2019 and why is it important for dental practices?

What is resolution 3100 of 2019 and why is it important for dental clinics? Resolution 3100 of 2019 is a regulation issued by the Ministry of Health and Social Protection that defines the procedures and conditions for registration of health service providers and [...]