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Get trained in Marketing Management to scale your practice month by month. 

Strategic management training for healthcare companies

Learn how to create a tactical differentiation plan that will help you to
to connect deeply with your customers and to
building lasting relationships.
We will teach you how to create your marketing strategy
to attract those who are really interested in
need your services and create a steady flow of
highly interested prospects.

An opportunity to discover how to make
grow your health practice in a way that
authentic and meaningful!

Vinotinto Digital Marketing Agency

Train with a specialized team
to achieve your goals

DIGITAL ECOSYSTEM EXPERTS

It will provide you with the best tools to evaluate the best way to use your digital channels.

BRANDING EXPERTS

It will give you the ability to differentiate your brand from a systemic approach to branding.

STRATEGY EXPERTS

Learn about current market trends and methodologies for data-driven decision making.

 In one month we will develop

a commercial marketing plan

 

We will establish clear objectives, we will achieve information

of the identified target audience, the competence analyzed,

and the value proposition defined.

 

You will be able to start developing a marketing and commercial plan that includes tactics, such as
necessary to promote your services or products

Get to know our thematic axes

Encounter Number 1:

Market analysis and
definition of the public
target

Encounter Number 3:

Creation of the plan
commercial

Meeting Number 2:

Definition of the value proposition and marketing strategies


Encounter Number 4:

Implementation and monitoring of the plan

ENCOUNTER NUMBER 1

Topic 1:  Introduction to marketing plan and business objectives

Introduction to the concept of a marketing and business plan. The main objectives of the plan and its importance for a company are covered.

Topic 3:

Competitor identification

Know the company's competitors and how to conduct a competitive analysis to understand their strengths and weaknesses.
weaknesses.
 
 

Topic 5:

Creation of the target audience profile:

We will create a detailed profile of your company's target audience. Aspects such as customer needs and desires, buying habits, geographic location, etc. can be discussed.

Topic 2:  Market situation analysis

How to conduct a market analysis to understand the environment in which the company operates.

 

Topic 4: Target audience analysis

Define a target audience for the company. Tools such as market segmentation or the creation of a buyer profile [Buyer Persona] can be used.

MEETING NUMBER 2

Topic 1:

Choice of marketing strategies

Various marketing strategies that can help the company achieve its objectives. Strategies such as product differentiation, pricing, advertising and sales promotion can be discussed.

Topic 3:

Definition of success indicators

How to measure the success of the marketing and business plan and help participants select the key performance indicators that will be used to evaluate the success of the plan.
 
 

Topic 2:

Creation of the action plan for
marketing

We will create a detailed marketing action plan that includes specific tactics to implement the selected marketing strategies.

 

 

Topic 4:

Preparation of the marketing budget

We will create a realistic and effective marketing budget for the company. Tools such as cost-benefit analysis can be discussed.

MEETING NUMBER 3

Topic 1:

Introduction to the business plan

Various marketing strategies that can help the company achieve its objectives. Strategies such as product differentiation, pricing, advertising and sales promotion can be discussed.

Topic 3:

Identification of opportunities for
market

How to measure the success of the marketing and business plan and help participants select the key performance indicators that will be used to evaluate the success of the plan.

Topic 5:

Definition of success indicators

How to measure the success of the marketing and business plan and help participants select the key performance indicators that will be used to evaluate the success of the plan.

Topic 2:

Analysis of the sales situation

We will create a detailed marketing action plan that includes specific tactics to implement the selected marketing strategies.
 
 

Topic 4:

Creation of the commercial action plan

We will create a realistic and effective marketing budget for the company. Tools such as cost-benefit analysis can be discussed.
  
 

Topic 6:

Preparation of the commercial budget

How to create a realistic and effective business budget for the company. Tools such as cost-benefit analysis can be discussed.

MEETING NUMBER 4

Topic 1:

Preparation for implementation

The importance of good preparation for plan implementation and strategies are presented to ensure that implementation is carried out effectively.

Topic 3:

Follow-up of the marketing plan and
commercial

We will explain the importance of a constant follow-up of the marketing and commercial plan.

Topic 2:

Implementation of the marketing plan and
commercial:

They will present strategies to implement the marketing and commercial plan effectively. Such as assignment of responsibilities, resource management and internal communication.

Implement digital tactics and how to use CRM to measure ROI and make real-time adjustments.
 
 

Topic 4:

Evaluation of the plan's success

We will evaluate the success of the marketing and commercial plan. We will discuss aspects such as performance indicators, customer feedback and the impact on the company's objectives. In addition, we will discuss the importance of learning from the results to improve future marketing and commercial plans.
  
 

Challenge yourself to to learn!

 

At Vinotinto Agencia, we have been creating successful digital strategies for dental offices and clinics across the country for more than 4 years. During this time, we have helped our clients increase their visibility, improve their online reputation and attract more patients through innovative and effective marketing campaigns.

And now, we are excited to announce our new training in medical marketing strategic direction. This program is designed to help healthcare professionals take their practices to the next level by implementing effective digital strategies and optimizing their resources.

Don't miss the opportunity to learn from our team of experts and take your practice to new horizons, join Vinotinto Agencia's medical marketing strategic management training and become a leader in your industry!

You can review the other services or we can design a proposal according to your needs, if you wish you can talk to a consultant and present your objectives.

Talk to us
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Write us now
Contact us at

 

Find out why our Strategic Management Training for Healthcare Companies is the right choice for you., is the best investment for your practice as a dentist or physician.

Differentiation:

You will learn marketing strategies to stand out in a saturated market, identify your strengths and create a unique proposition that will make you stand out from the competition.

Personalized tactical plan: 

We will provide you with the necessary tools to create a marketing plan tailored to the specific needs of your practice, optimizing your resources and maximizing your results.

Patient attraction

We will teach you effective techniques to attract patients in an ethical and effective way, connecting with them on an emotional level and building trust in your brand and services.

Strategic approach:

You will learn to make decisions based on a long-term strategic vision, identifying growth opportunities and adapting to market changes effectively.

Significant impact:

It's not just about profit, it's about making a positive impact on your patients' lives. You will learn how to build solid and lasting relationships, providing quality service and fostering patient loyalty.

Don't miss the opportunity to transform your healthcare practice and achieve the success you deserve, sign up for our Strategic Management Training for Healthcare Companies and discover how to empower your practice in a holistic way!

 

Learning by doing

At Vinotinto Agencia, we believe that the best way to learn is by doing. Therefore, we have developed a unique methodology that combines theory and practice in an effective and entertaining way. This methodology is called learning by doing, and it is the basis of our training in medical marketing strategic management.

PROGRAM

  • Welcome to the program
  • Introduction to the health and wellness industry.
  • Impact of digitalization on the industry.
  • Introduction to business models.
  • Business model types and opportunities in the health and wellness industry.
  • How to choose the ideal business model.
  • CRMs and digital platforms.
  • Email Marketing.
  • Management of customer and potential customer databases.
  • Sales process for health and wellness services.

  • Advanced sales techniques.

  • How to scale a health and wellness business.

  • Creation of processes for health and wellness businesses
  • Measuring customer satisfaction.

  • Strategies for customer retention and loyalty.

  • Developing new products or services.

  • Leveraging the community.
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OUR CUSTOMERS

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